VTech earns Parents’ Choice Award

VTech’s Touch & Learn Activity Desk Deluxe has scooped a Parents’ Choice Approved Award.

After going through a multi-level evaluation process by the nonprofit Parents’ Choice Awards program, the judging panel of parents, kids and educators ‘enjoyed playing with all the features’ of VTech’s item.

"We’re honoured to receive this award from the Parents’ Choice Foundation and excited that our Touch & Learn Activity Desk Deluxe continues to receive accolades as we head into the holiday season," said William To, president at VTech Electronics North America.

"We’ve combined the engaging activities children love with a unique expandability feature that parents appreciate to offer an exciting, interactive toy with lasting play value."

Designed for two to five year olds, the desk boasts activity cards, eight expansion packs that focus on a specific curriculum and an LED display.

Claire Green, president of the Parents’ Choice Foundation, added: “As a Parents’ Choice Award winner, it’s an honour that doesn’t come easily and VTech is a member of a very select group.

“Our judging panel of parents, kids and educators really enjoyed playing with all the features of the interactive Touch & Learn Activity Desk Deluxe, right down to the thoughtful auto shut off feature for kids and parents who forget."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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