Retailer Toys R Us has outlined details of a new Christmas shopping event for families affected by autism.
For one hour every store will open exclusively for parents of children with autism.
Kicking off on Sunday November 6th, each store will introduce autism-friendly signage and dimmed lights, while music and tanoy announcements will be switched off and fluorescent lighting minimalised.
A quiet zone will also be available for any children who wish to take a time out.
Mike Coogan, marketing and ecommerce director at Toys R Us, said: “Holding such events have given our teams extreme pride in reaching out to autism groups within their community,” reports Manchester Evening News.
“We understand toys are more personal to many additional needs individuals, so being able to relax and choose something special themselves and enjoy the facilities and content of the store, the same as other children can do without concerns, will help in making their Christmas truly magical."