"We are excited to debut a merchandising programme that successfully captures the mystical nature of the franchise,” said Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products.

Hasbro, Mattel and LEGO conjure up new Doctor Strange lines

Disney has launched an expansive line-up of toys based on its latest Marvel movie, Doctor Strange.

LEGO has debuted its Doctor Strange Sanctum Sanctorum, Funko and Hasbro are on board for a line of figures, Mattel has launched a Doctor Strange Hot Wheels character car, while there is also a Color Your Own Doctor Strange book from Marvel.

“The origin film for Doctor Strange is going to be a mysterious, action-packed adventure and we are excited to debut a merchandising programme that successfully captures the mystical nature of the franchise,” said Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products.

“Fans of the Sorcerer Supreme will have an array of options to choose from including apparel and accessories to toys and collectibles, perfect for showcasing their love of Marvel’s Doctor Strange.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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