Golden Bear is set to launch a new series of collectable toys, play-sets and accessories under the new brand name Bush Baby World, thanks to a new deal with Brands with Influence.
The deal, which has been brokered over the last six months, will see Golden Bear distribute and produce the toys on a global basis.
“We were first introduced to the concept and technology by the inventor, designer and IP owner, Andrew Coates and immediately fell in love with the characters,” said Martin Lowde of Brands with Influence.
“They really come to life in your hand, and encourage great play and nurturing for children. Golden Bear are a great partner to be working with. Their experience with innovative plush and bringing new concepts to market made them ideal.”
As part of the deal, Brands with Influence will represent all associated licensing, including movie and TV rights for the property.
Katherine Pierce, senior licensing and marketing manager at Golden Bear, added: “We’re thrilled to be adding Bush Baby World to our growing portfolio. As the UK’s number one manufacturer of plush, as well as licensed plush (NPD FY 2015,) the Bush Baby World toy line is a natural fit with our expertise.
“We are looking forward to the launch at London Toy Fair 2017 with great excitement, where the cute new collectable toy range will be showcased.”
The new toys will be coming to market in autumn 2017.