Zimpli Kids enjoys toy success with Simba

2016 has been a successful year for Zimpli Kids, with orders placed by Simba Germany already over 200 per cent up on 2015.

Glibbi (Gelli Baff) has been a success from the start for the company, ranking in at number one in Germany in the bath time category according to NPD data.

Following the success of the Glibbi range, numbers of Simba’s FSDU displays have reached over 1,000, with the brand going from strength-to-strength.

Simba has also launched a TV budget for 2017 for the Glibbi brand, with plans to keep the number one NPD spot with viral support from the Zimpli Kids marketing team also planned throughout 2017.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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