Asobi grows Elf for Christmas toy line

Asobi has expanded its Elf for Christmas toy offering with the addition of new boy and girl elf models.

A 32-page Elf’s First Christmas book written by creator Sarah Greenwell and illustrated by Gillian Gamble, will also be available for fans of the models.

“The Elf for Christmas kit has captured the imagination of retailers, parents and children as a tremendously creative way to promote kindness and good behaviour in the run-up to Christmas,” said David Bottomley, commercial director at Asobi.

“We’re seeing very positive sales across the board and as that continues I would not be surprised if it sold out for Asobi. Feedback at retail is very strong with many customers hoping the product will become a family tradition and add even more magic to Christmas every year.”

Each of the new models also boast refreshed packaging, complete with a magical reward set featuring elf-sized letters from the North Pole, mini report cards, reward chart and stickers, Nice List certificates and more.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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