Funrise has announced the appointments of two new key executives to its team, to help accelerate the company’s brand growth strategy.
Randy Shoemaker (pictured left) is joining as VP of global brand marketing, where he will lead the global development, consumer marketing, and retail promotion of all Funrise brands.
Shoemaker has more than 20 years’ experience delivering revenue and building brands at companies including Hasbro, EA and DreamWorks.
Elsewhere, Martin Good (pictured right) has been appointed as VP International, and will lead the firm’s expansion across Europe, the Middle East, Asia Pacific and Latin America.
Good previously held roles at Zenixx, AtGames Cloud and THQ and boasts more than 25 years’ experience in international sales.
"Both Randy and Martin come to us with an immense amount of experience in consumer products and the ability to grow a business from a global standpoint,” said King Cheng, CEO of Funrise.
“We are confident they will work collaboratively to help effectively execute our company’s goals both in the immediate future and long term.”