Epoch launches ‘Aquabeaders’ blogger network

Epoch making toys is inviting influential bloggers to become ‘Aquabeaders’ as part of the firm’s ongoing drive for Aquabeads to reach new audiences.

The ‘Aquabeaders’ bloggers network selected group of bloggers will get exclusive access to the latest Aquabeads products, as well as a branded ‘badge’ for their blog.

Parenting bloggers signed up so far include The Gingerbread House, Tired Mummy of Two and Stressy Mummy.

“We’re really excited for our chosen parent and crafts bloggers to try out our new products," said Yuki Otsuka, marketing manager at Epoch making toys.

"Blogger activity is a vital part of our progressive digital strategy and gives us the opportunity to receive real feedback based on the experiences of our two most valued audiences: parents and children.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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