Spielwarenmesse highlights ‘Body and Mind’, ‘Girl Power’ and ‘Swap & Collect’ as trends for 2017

The TrendGallery at Spielwarenmesse 2017 will focus on ‘Body and Mind’, ‘Girl Power’ and ‘Swap & Collect’.

From February 1st to 6th 2017, the TrendGallery in Hall 3A will bring these trends to life, while providing insights into the kind of products they encompass.

Body and Mind is focusing on products that ‘bring body and spirit into balance’, highlighting products that encourage the physical and mental well-being of children through play and, in conjunction with fitness and physical activity, help children enjoy a healthy and balanced lifestyle.

Girl Power is all about supporting the interests of girls via products that encourage them to believe in their dreams, while Swap & Collect is looking at how the industry is reviving the collecting craze.

The TrendGallery will also feature the winners of the ToyAwards and boast specialist presentations at the Toy Business Forum.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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