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Build-A-Bear Workshop unveils Make-Your-Own Trolls

To mark the release of DreamWorks Animation’s Trolls, Build-A-Bear Workshop has debuted its new Make-Your-Own plush line.

The collection includes Trolls characters Poppy, Branch and Guy Diamond, as well as a pre-stuffed Cooper.

Fans are able to customise their Trolls with a range of outfits, hair accessories, backpack clips, sound chips and more.

"Just like the Trolls, we believe in the power of a hug, a song and a dance, and that’s exactly what everyone can experience at Build-A-Bear Workshop," said Gina Collins, chief marketing officer at Build-A-Bear Workshop.

"We’re bringing the fun, hair-raising spirit of what’s sure to be a big-screen hit to life with the only Make-Your-Own Trolls plush, as well as accessories, that offer opportunities for expression, imagination and, of course, heart."

About Robert Hutchins

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