Build-A-Bear Workshop unveils Make-Your-Own Trolls

To mark the release of DreamWorks Animation’s Trolls, Build-A-Bear Workshop has debuted its new Make-Your-Own plush line.

The collection includes Trolls characters Poppy, Branch and Guy Diamond, as well as a pre-stuffed Cooper.

Fans are able to customise their Trolls with a range of outfits, hair accessories, backpack clips, sound chips and more.

"Just like the Trolls, we believe in the power of a hug, a song and a dance, and that’s exactly what everyone can experience at Build-A-Bear Workshop," said Gina Collins, chief marketing officer at Build-A-Bear Workshop.

"We’re bringing the fun, hair-raising spirit of what’s sure to be a big-screen hit to life with the only Make-Your-Own Trolls plush, as well as accessories, that offer opportunities for expression, imagination and, of course, heart."

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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