ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
To mark the release of DreamWorks Animation’s Trolls, Build-A-Bear Workshop has debuted its new Make-Your-Own plush line.
The collection includes Trolls characters Poppy, Branch and Guy Diamond, as well as a pre-stuffed Cooper.
Fans are able to customise their Trolls with a range of outfits, hair accessories, backpack clips, sound chips and more.
"Just like the Trolls, we believe in the power of a hug, a song and a dance, and that’s exactly what everyone can experience at Build-A-Bear Workshop," said Gina Collins, chief marketing officer at Build-A-Bear Workshop.
"We’re bringing the fun, hair-raising spirit of what’s sure to be a big-screen hit to life with the only Make-Your-Own Trolls plush, as well as accessories, that offer opportunities for expression, imagination and, of course, heart."
