Magformers unveils Christmas ad campaign

With the run-up to the Christmas season beginning, Magformers has launched a major three-month pre-Christmas TV ad campaign.

Launching October 17th, the brand has planned over 500 spots on children’s channels across the UK and Ireland, including CiTV, Milkshake and Sky satellite channels including Pop, Kix, Nick Jnr and Nick Toons.

Using split screens, the 30-second ad sees children transforming flat 2D shapes into 3D models.

“The ad is fantastic and really shows off Magformers in an engaging and modern, clean way. Using a white background and reflective surfaces means the product really stands out,” said David Kelly, MD of Magformers.

“This is a major campaign to run in October, November and December and it demonstrates Magformers’ continued intent to support retailers with an extensive marketing campaign spanning TV, print, online and PoS.

“With Smyths, ELC, Mothercare, Argos and Easons already behind our brand – and new Toymaster members and other independents becoming stockists on daily basis – I’m delighted with the strong retail footprint we have built up so far.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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