As Corgi gears up to celebrate its 60th anniversary, the brand has launched a consumer campaign to find ‘The Ultimate Corgi Top 10’.
Visitors to the Corgi website will be invited to vote for their favourite Corgi model from the last 60 years of the brand, with the most popular 20 to be published from mid-November.
Online voting will then open via the website, email, Twitter and Facebook pages to produce the final ‘Ultimate Top 10’, which will be published at the end of December in the Die-cast Diaries blog on the website.
Montana Hoeren, junior brand manager for Corgi, said: “During our 60th anniversary celebrations we’ve repeatedly heard about the affection that our customers have for the Corgi brand, so to ask our fans to vote for their top 10 favourite Corgi models seemed like a great way to round off our 60th year.
“And by the way, my favourite is definitely the Yellow Submarine.”