Playmobil is partnering with a raft of independent retailers across the UK to launch its new loyalty card scheme, Playmo-Friends.
Valid until the end of the year, customers will receive one sticker for every £5 spent on Playmobil at participating retailers.
Once six stickers have been collected, customers can choose a new Playmo-Friends set to take home free of charge.
“For some time we’ve been exploring ways to reward our loyal customers and further strengthen our relationships with independent retailers, and are really excited to have launched the Playmo-Friends loyalty card in the run up to Christmas,” said Andrew Fernandes, key account and field sales manager at Playmobil.
“We have deliberately made the scheme as straight forward as possible to encourage people to take part, and are pleased to be able to offer the incentive of earning a free gift from one of our most popular ranges to customers who fill up a card.”