Playmobil readies Playmo-Friends loyalty card

Playmobil is partnering with a raft of independent retailers across the UK to launch its new loyalty card scheme, Playmo-Friends.

Valid until the end of the year, customers will receive one sticker for every £5 spent on Playmobil at participating retailers.

Once six stickers have been collected, customers can choose a new Playmo-Friends set to take home free of charge.

“For some time we’ve been exploring ways to reward our loyal customers and further strengthen our relationships with independent retailers, and are really excited to have launched the Playmo-Friends loyalty card in the run up to Christmas,” said Andrew Fernandes, key account and field sales manager at Playmobil.

“We have deliberately made the scheme as straight forward as possible to encourage people to take part, and are pleased to be able to offer the incentive of earning a free gift from one of our most popular ranges to customers who fill up a card.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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