Sambro to launch Miffy collection

Sambro has signed a deal to launch a new Miffy collection.

Due for release across the UK and Benelux and Nordics, Sambro’s range will debut with a line of plush bags and accessories, as well as arts and crafts.

"Miffy is an instantly recognisable and iconic character and we couldn’t be more delighted to add this property to our pan-European portfolio," said Nikki Samuels, licensing director at Sambro.

"The Miffy plush bag and accessories line in particular will showcase the creativity within our brand new soft lines division and we can’t wait until launch."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

John Whaite fronts brand-new audio baking collection from Yoto

Yoto, the audio platform for kids behind the critically acclaimed and award-winning Yoto Player and …