Little Tikes boosts Butlin’s deal with new Teeny Tikes experience

Little Tikes is building on the success of its Tikes Town by taking over another area at the Butlin’s resorts.

Now with a focus on babies and children from two years and under, Teeny Tikes ensures that younger children can now enjoy the Little Tikes experience.

It’s fantastic that we can spread the Little Tikes fun beyond Tikes Town and in to a play area for babies and very young children,” said Michelle Lilley, marketing manager for Little Tikes.

“We receive such great feedback from parents about our presence at the resorts and we’re delighted we can build on this.”

Having secured a strong relationship with Butlin’s, Little Tikes has revealed that there is more to come in 2017 that will feature new lines including Wheelz.

Hywel Lewis, partnerships manager for Butlin’s, added: “We have seen our relationship with Little Tikes go from strength to strength and are really excited to be planning 2017 activities with them.

“We are looking forward to further building upon the success of the two brands working together and showcasing the new ranges from Little Tikes.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Toynamics taps Playtime PR amid UK marketing plans to hit ‘biggest year of growth to date’

In its latest positioning for its ‘biggest year of growth to date,’ Toynamics UK and …