Home / Marketing / Asobi to launch Mister Maker craft kits

Asobi to launch Mister Maker craft kits

Asobi has teamed with Creativity International to deliver a new line of Mister Maker craft kits.

The new line will arrive in a range of sizes to suit all budgets – from £1.99 for Mister Maker’s signature craft projects like Wacky Wobblers and Mini Bugs, to the fully-loaded Super Craft Box at £19.99.

All the kits use brightly-coloured, high quality components with strong branding on packaging and display units to underpin the Mister Maker phenomenon, which is the highest-rating morning programme on CBeebies 87% of children aged four to six having seen it.

David Bottomley, Asobi commercial director, said: “We’re delighted to be showcasing this superb range of craft kits. Mister Maker is one of the biggest children’s TV shows in the country, with a sell-out UK live tour and over 250 million channel views on YouTube.

“For parents who are keen for their children to experience creativity from a young age while keeping it fun, simple, clean and easy, the Mister Maker range is very strong and instantly-recognisable.

“Brand awareness of Mister Maker is incredibly high and creates a strong presence at retail. We expect the range of craft kits to be very popular, especially with such attractive price points and retail merchandising support.”

Check Also

Spin Master lifts the lid on Present Puppies, a surprise toy that unboxes itself

Spin Master has lifted the lid on its newest toy brand, Present Pets Puppies, a …