NBC Universal Brand Development has named Jonathan Baker as its new vice president, EMEA NBC Universla consumer products.
The move comes as the firm also appoints the former eOne executive, Hannah Mungo to country director, UK and Ireland NBC Universal consumer products.
In her new role, Mungo will report directly to Baker in a move that comes as NBC Universal looks to grow the global appeal of its portfolio of popular IPs and franchises.
NBCUniversal Brand Development has established new regional offices in both Japan and China, as well as the newly created EMEA central office in London. Beginning January 1, 2017, NBCUniversal is moving to direct management of its business in the UK and Ireland, followed by direct management in the territories of France, Benelux, Germany, Italy and Iberia on July 1st, 2017.
The new structure enables NBCUniversal to partner more closely with strategic licensees and retailers to drive new areas of growth.
“As we continue to focus on international growth, we see tremendous opportunity to establish in-country consumer products teams," said Manuel Torres, executive vice president, worldwide NBCUniversal consumer products.
“We are thrilled to have both Jonathan Baker as well as Hannah Mungo join Marc Low’s EMEA team as we continue to amplify our reach within the international regions.”
As vice president, EMEA, Baker will lead the NBCUniversal consumer product team and EMEA agents to drive new areas of growth within the region.
Baker most recently served as head of international licensing for DreamWorks Animation UK.
While at DreamWorks, Baker led the international team in the implementation of region specific franchise growth strategies across all markets worldwide. Baker also worked in a variety of licensing, strategy and operations roles in the Walt Disney Company consumer products division and business development roles at BBC Worldwide, Coca-Cola Company and Britvic Soft Drinks.
Hannah Mungo has joined NBCUniversal consumer products as country director, UK and Ireland.
In this newly created role, she will be responsible for the strategic direction and business development of NBCUniversal’s wide-reaching franchise portfolio and for the management of licensees and retailers in the UK and Ireland.
In her previous role, Mungo served as head of UK licensing at Entertainment One, and prior to that, held positions at Portico Designs.