To celebrate 50 years since England won the World Cup, Art +Science is launching a special limited edition Bobby Moore Action Man, in association with The FA and the Bobby Moore Fund.
The action figure has not been created with mass retail in mind. Instead, fewer than 2,000 pieces are being produced, with donations going towards the Bobby Moore Fund. Some will be auctioned off to raise money for the Fund, while some stock is heading to the Wembley store.
“Only 1,966 pieces are being produced and will be available from November; with a donation of £6 per piece donated to the Bobby Moore Fund,” said Karen Clarke, brand director at Art + Science.
The Bobby Moore deal forms just one part of Art + Science’s activity around the 50th anniversary celebrations of
Action Man. Hasbro licensed Art + Science to develop a special anniversary range, and the line-up will hit retail from this month.
“There is a lot of excitement and anticipation surrounding the launch of the Action Man 50th Anniversary Collection,” added Clarke.
“The hero that inspires whole generations is back with a special collection of six figures. Action Soldier and Footballer will be available from October; and Scuba Diver, Paratrooper, British Infantryman, and Ski Patrol will be available from November. The 2017 Action Man collection will include at least 10 figures plus special editions.”
As a celebration of the original Action Man, the line will reproduce some of the iconic toy’s original elements from its run back in the Sixties.
Clarke stated: “Action Man is back with the best of the Sixties and Seventies features. The flocked hair, gripping hands, and signature scar all feature with outfits, accessories and the iconic dog tag and the product packaging has been inspired by one of the original Action Man artists.”