Hornby targets indie retailers with latest step in company turnaround initiative

The Hornby Group Ltd has detailed its strategy for targeting independent toy retailers as part of its ongoing initiative to turn business around.

Recent months have seen the hobby specialist get profits back on track in turnaround efforts that included a business restructure to ensure the success of some of its most iconic brands.

In its latest move, the firm has detailed plans to address concerns voiced by its customers during a series of face-to-face meeting held across the UK by Hornby CEO, Steve Cooke.

As a result the company is to reassess the way it works with its independent retailer base, with short term changes to include three priority initiatives: new trading terms, reduction in sale of discounted product and focused ranging to support customer sales growth.

On top of this and ahead of Christmas, dedicated Hornby field sales executives will work in partnership with independents to develop ongoing talks with customers as to how to help grow their business through better advice, merchandising and brand and product selection.

The company has stated that it is ‘committed to delivering a step change in overall support for all customers, with further enhancements during 2017 and 2018.’

Cooke, said: “We have heard some key concerns from our customers. We have carefully considered the changes that we are now implementing to address these concerns.

“As a company we hope that Hornby’s independent retailers will agree that the actions we are taking are clear, decisive and are designed to benefit their business.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Mattel extends PlayBack recycling scheme to include Fisher-Price toys

Mattel, Inc. has announced the expansion of its Mattel PlayBack programme to now include Fisher-Price …