"Spin Master's products bring genuine newness to the girls’ toy aisle," Cartoon Network's VP of EMEA, Johanne Broadfield, told ToyNews.

Toys driving consumer products push for The Powerpuff Girls

Toys are leading the consumer product programmes for two of Cartoon Network’s returning properties next year: The Powerpuff Girls and Ben 10.

Spin Master is on board as the master toy partner for The Powerpuff Girls, with a range launching in 2017.

"We have a long-standing relationship with Spin Master; they are leaders in their field and have developed an outstanding Powerpuff Girls range across plush, collectible figures, playsets and more," Cartoon Network’s VP of EMEA, Johanne Broadfield, told ToyNews.

"Their products bring genuine newness to the girls’ toy aisle: for example, one of the hero products allows kids to recreate their favourite scenes from the show and make up their very own stories. I know we’ll be seeing this product appear in the social space as girls share their stories."

Elsewhere, Playmates Toys on board for Ben 10 toys, set to launch next year.

"The Playmates toy range, which will be distributed by Giochi Preziosi in a number of key European markets and by Flair in the UK, is outstanding," added Broadfield.

"They have created a true ‘world of’ range and with all the amazing technology and tools now at our fingertips, it will be even more exciting for Ben 10 fans this time round. Playmates have taken the toys to the next level; the range is going to be magical and will deliver something that is currently missing in the boys’ toy space. We’ll be backing the launch with some really fun retail activations – more details to be shared in due course."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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