Big Potato is partnering with the Movember Foundation, the charity that aims to get men and women supporting prostate cancer by growing moustaches.
As part of the deal, the games firm will donate £2 from every copy of Mr Lister’s Quiz Shootout sold throughout October and November to the charity.
Stickered product will also be available for retailers to push the new deal in-store, plus the brand will also encourage people to host their own quiz nights, using the downloadable Mr Lister question cards especially written for Movember.
“Mr Lister quizmasters are usually only too happy to don the rubber moustache that’s included with the game. So when seeking our first charity partner, the Movember Foundation felt like a great fit,” said Dean Tempest from Big Potato.
“As well as donating money from each sale to the Movember Foundation, we’re also donating 100s of copies of the game to pubs throughout the UK to encourage their customers to buy their own copy from Movember.com, where all proceeds go to the charity.
"Retailers have also been keen to support the partnership with activity on their social channels as well as with in-store signage that we’ve created. We’re sure their customers will love to be involved and are confident there will be an uplift in sales.”