The reveal set was made from 5,805,846 individual LEGO bricks, breaking the previous Guinness World Record by 470,646 pieces.

New Land Rover Discovery unveiled atop the largest LEGO structure ever built

Land Rover has debuts its new Discovery SUV by breaking a Guinness World Record for the largest LEGO structure ever built.

The new Land Rover Discovery was unveiled on top of a 13-metre high LEGO version of London’s Tower Bridge.

The reveal set was made from 5,805,846 individual LEGO bricks, breaking the previous Guinness World Record by 470,646 pieces. Laid end to end, the bricks would stretch for almost 200 miles.

“We are thrilled that Jaguar Land Rover has used LEGO bricks to add some Guinness World Record-breaking creativity to the launch of the latest Discovery," said Emma Owen, LEGO UK and Ireland’s PR and promotions manager.

"This is an epic, outstanding build that absolutely captures the imagination in a way we haven’t seen before. With LEGO bricks and some imagination you really can build anything."

Led by the UK’s only LEGO Certified Professional, Duncan Titmarsh, the project took five months for LEGO Master Builders in the UK to construct the Tower Bridge structure. It was erected in the grounds of Packington Hall, Warwickshire, close to Land Rover’s Solihull plant, where New Discovery will be produced.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Mattel announces licensing agreement for Disney and Pixar’s upcoming feature ‘Lightyear’

Mattel has announced that it has entered into a licensing agreement for Disney and Pixar’s …