IMG has been appointed as the licensing representative for Care Bears in Japan and South Korea by American Greetings Entertainment.
The deal will see IMG bring Care Bears to both countries by developing products across categories including plush, apparel and accessories, as well as direct-to-retail programmes beginning early 2017, the 35th anniversary of the Care Bears brand.
IMG will also enhance the brand’s social media and digital presence, which will include developing the official Care Bears website in Japanese.
“We are delighted to represent Care Bears in Japan and South Korea,” said Miki Yamamoto, senior vice president, licensing, Asia, IMG.
“We have overseen some important developments this year for the character-based brands we represent in this region, and we look forward to applying this previous experience while working alongside American Greetings Entertainment to grow their most recognised brand.”
Janice Ross, head of global licensing at American Greetings Entertainment, added: “IMG is a premiere agency and we’re thrilled to work with a talented team of individuals who will be a driving force to bring the Care Bears back to fans that love them, and to reintroduce them to a new generation of kids and adults in Japan and South Korea.
"IMG will be sharing artwork never before seen to these markets in a fresh, exciting way.”