“The new Pictionary game is perfect for a mobile platform, giving fans the ability to play in the palm of their hands," said Ray Adler, director of Mattel Games.

Etermax and Mattel unite for Pictionary app game

Etermax has partnered with Mattel to launch a Pictionary game for mobile devices.

Launching this December, the app game aims to give Pictionary fans "a new experience which will make every game a fun challenge."

“The new Pictionary game is perfect for a mobile platform, giving fans the ability to play in the palm of their hands," said Ray Adler, director of Mattel Games.

“Pictionary is a game of quick sketches and hilarious guesses, and Etermax has taken the fun and laughs from the original and created an engaging platform for fans.”

Etermax CEO, Maximo Cavazzani, added: "We are extremely happy to participate in this project with Mattel. We want to give people who play the Classic Pictionary boardgame a new experience which will make every game a fun challenge, allowing users to play among friends."

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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