US: Jakks and Crayola team with eOne for PJ Masks lines

Jakks Pacific and Crayola have been named among the latest swathe of toy partners for the hit children’s series, PJ Masks.

The latest to join the expanding portfolio of partners for Entertainment One’s popular animated pre-school series, Crayola will launch a line of PJ Masks themed colouring and activity products.

Meanwhile, Jakks Pacific is readying to launch a line of ride-ons, wagons, inflatable environments, outdoor seasonal and kids’ furniture across the US this autumn.

Joining the pair, Amscan has signed to produce a range of party goods, paper and plastic tableware and decorations, while Cray-Z-Art will launch PJ Masks insired arts and crafts activity sets and accessories.

Phoenix International will boast and array of electronic sound books, while Skyhigh International will complete this year’s line-up with back to school stationery sets, writing and activity sets.

“PJ Masks has been a huge hit with kids and families throughout the country and we’re very excited to expand our merchandise program with such a wide range of offerings across multiple categories,” said Joan Grasso, VP licensing – North America, eOne Family.

“Our newest partners will create a host of imaginative products that will enable PJ Masksfansto fully immerse themselves in all the fun and adventure of the action-packed series.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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