MGA snaps up new Num Noms partners across trading cards, puzzles and crafts

MGA Entertainment has appointed a raft of new licensing partners in Europe for its Num Noms property.

New partners across Europe include:

  • ATM (accessories and bags in France)
  • Blueprint (stationeryin the UK)
  • Clementoni (puzzles in the UK)
  • Canal Toys (arts and crafts, in the UK & France)
  • Character World (bedding, pan-Europe)
  • Kinnerton (confectionery, cakes and desserts in the UK, France, Benelux, Nordics)
  • Spearmark (lunchware and lighting in the UK),
  • Topps Europe (collectible cards, EMEA)

These new partners join the likes of Gemma (for greetings cards), HTI (for wheeled toys) and Parragon (for publishing).

“Num Noms has already created a scent-sation within the industry with nearly 50 partners now on board globally, and we are thrilled to welcome these new top tier companies across Europe to our Num Nom family to create a phenomenal licensing programme for the brand in the region,” said Tina-Louise Foster, senior director of licensing, MGAE.

“We look forward to presenting our program to additional potential partners at the upcoming Brand Licensing Expo.”

MGA will begin rolling out the first licensed products in the US in Q4 2016 with apparel, sleepwear and some accessories. Additional programs will debut in the spring in the UK, followed by a full program available at retail across the US and Europe in autumn 2017.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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