Snaptoys named master toy licensee for Netflix series Word Party

The Jim Henson Company has appointed Snaptoys as master toy licensee by for the Netflix pre-school series, Word Party.

The show, which follows four baby animals, including Bailey an Elephant, Franny a Cheetah, Kip a Wallaby, and Lulu a Panda, helps to build pre-schooler’s vocabulary skills.

"Through our retail partnership with Snaptoys, children everywhere will have their very own Lulu, Bailey, Franny, and Kip to learn and play along with as they build their vocabulary skills," said Federico San Martin, VP of global consumer products at The Jim Henson Company.

As part of the deal, Snaptoys will develop plush, figures, play-sets and electronic toys based on the series, which will debut in autumn 2017.

Ricardo Venegas, president and CEO of Snaptoys and Snap Global Solutions, added: “We are thrilled to be working with an entertainment powerhouse such as The Jim Henson Company.

“With our extensive background working with licensors, we are confident that we will be able to bring the Word Party characters to life in a fun and engaging way."

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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