Toys and Me gets licensing deal with TLP and iLike Media

Tiana, the star of hit YouTube channel, Toys And Me, will now be represented by Those Licensing People (TLP) and iLike Media as part of a new licensing deal.

Since launching 18 months ago, the YouTube channel, which sees Tiana unboxing toys, has garnered over 1.3 billion views.

Laura Edwards, MD at iLike Media, said: “We have been very impressed with the impact that Tiana has made on the YouTube Children’s scene, and are delighted to be extending her reach further with a dedicated licensing program with TLP.”

You can check out the rest of the story over at our sister site, Licensing,biz.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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