Toys and Me gets licensing deal with TLP and iLike Media

Tiana, the star of hit YouTube channel, Toys And Me, will now be represented by Those Licensing People (TLP) and iLike Media as part of a new licensing deal.

Since launching 18 months ago, the YouTube channel, which sees Tiana unboxing toys, has garnered over 1.3 billion views.

Laura Edwards, MD at iLike Media, said: “We have been very impressed with the impact that Tiana has made on the YouTube Children’s scene, and are delighted to be extending her reach further with a dedicated licensing program with TLP.”

You can check out the rest of the story over at our sister site, Licensing,biz.

Check Also

TOMY and Drumond Park launches A-lister social media influencer campaign for Articulate FAME

TOMY has partnered with the children’s media agency, KidsKnowBest to launch a dedicated influencer campaign …