Bladez Toyz has appointed former Bandai executive Vicki Marler-Hausen to the newly created role of marketing manager.
In the new position, Marer-Hausen will be responsible for the marketing and PR activity across Bladez’s growing portfolio of licenses, with a particular focus on driving consumer awareness of the firm’s new preschool range.
“We are excited to welcome Vicki onboard and to now have a dedicated marketing specialist in the company,” said Bladez CEO, Iain Morgan.
“She has a wealth of experience we can benefit from as we look to drive Bladez into our tenth year of business and beyond. We know she will be an invaluable support to our sales team in particular as we continue to grow our listings and enhance our retailer activity.
“We are also looking forward to increasing our consumer advertising, PR and social media presence and Vicki’s knowledge and contacts will help us to achieve this.”
Marler-Hausen, added: “I am really looking forward to joining the fantastic Bladez team and to learning all about the RC category which is new to me.
“I am also excited to have the opportunity of working more closely with licensors again on some wonderful brands, especially back in the preschool market where it all started for me with Thomas & Friends almost 15 years ago.
“I can’t wait to test out the new RC inflatables and all the other amazing toys and gadgets that I am proud to be representing for Bladez.”