Ready Brek and Play-Doh team for re-launch campaign

Children’s cereal brand Ready Brek has teamed up with Play-Doh, for a new on-pack promotion as part of the cereal’s 2016 re-launch.

Running from September 1st until January 31st, 2017, consumers will receive £5 off Play-Doh when spending £20 or more on Play-Doh items.

“It’s said that breakfast is the most important meal of the day for adults and children alike, and so we want to see more families enjoying a nutritious and tasty start to their day with Ready Brek,” said Hannah Flannery, commercial marketing manager for Ready Brek.

“As an extremely popular product with children, we’re thrilled to be partnering with Play-Doh to continue celebrating Ready Brek’s integral place in the modern family home.”

In June, Ready Brek also unveiled a new pack design starring a teddy bear character, which helps to get kids ‘Ready for Anything’.

Craig Wilkins, marketing director at Hasbro UK and Ireland, added: “Play-Doh and Ready Brek are both iconic, nostalgic brands for parents that are much loved by kids across the country – it was a natural collaboration for us.

“As we celebrate our 60th anniversary this year, we’re delighted that our partnership with Ready Brek enables us to offer parents added value when purchasing new Play-Doh products.”

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