Brands including Barbie and Hot Wheels will be given a raft of new digital extensions.

Mattel teams with StartApp to launch digital stickers, emojis and gifs

Mattel has launched a new partnership witn Israeli-founded mobile ad start-up StartApp.

Start-Up is now Mattel’s premiere partner for digital stickers, emojis, wallpapers, gifs, mobile app themes, avatars, memes, and related apps for a number of Mattel’s global consumer brands.

“We are exceptionally excited to join forces with Mattel to help them reimagine their iconic brands for today’s world,” Gil Dudkiewicz, StartApp’s co-founder and CEO.

“Through this partnership, we will draw upon our extensive experience in the mobile industry to expand on Mattel’s efforts to bring their brands to a new and exponentially more connected generation.”

StartApp was founded in 2010 and currently partners with over 230,000 applications and has more than 470 million monthly active users worldwide.

Check Also

Funko taps ChizComm as multi-media partner for the launch of new toy line Snapsies

The pop culture specialist, Funko, has appointed the media expert ChizComm Beacon Media to handle …