Brainstorm looks to mirror ‘phenomenal success’ of StikBots with new TV campaign

Educational toy specialist has labeled the success of its line of animated StikBots as nothing short of ‘phenomenal’ since the range’s launch in January.

The success of the product has been attributed to a comprehensive marketing campaign put in place by Brainstorm at the start of the year.

This month, the firm is looking to mirror the success with a fresh burst of TV advertising across the UK and Ireland with the new segment featuring the latest product in the line up, the Stikbot Zanimation Studio.

The TV campaign follows a successful YouTube marketing campaign implemented this summer by Brainstorm and Zing toys. The targeted programme has resulted in increased subscriptions to the StikBot Central YouTube channel.

PR coverage is planned throughout the rest of the year, commencing this September 24th when the range will appear on CITV’s Scrambled programme in its popular feature The Fridge.

Brainstorm will also be exhibiting at BlogOn on September 25th, showcasing the range to some of the most popular parent bloggers in the UK.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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