The show is inspired by the book, Toy Wars: The Epic Struggle Between G.I. Joe, Barbie and the Companies Who Make Them.

Amazon developing TV series based on the rise of ex-Hasbro CEO Alan Hassenfeld

Amazon is developing the non-fiction book, Toy Wars, into a TV series.

Toy Wars follows the story of Alan Hassenfeld’s rise to become the CEO of Hasbro, and the show will focus on Hassenfeld’s ‘struggle to balance the demands of the bottom line with his ideals about the kind of toys children deserve’.

The series, helmed by Gossip Girl co-creator Josh Schwartz, will also focus on the rivalry between Hasbro and Mattel in the 1980s and 1990s, and is set to star Frozen star Josh Gad, according to Deadline.

Journalist and novelist Wayne Miller wrote Toy Wars after five years of unprecedented access to Hasbro, sitting in on meetings and interviewing employees.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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