Engino welcomes new sales director to growing UK operations

Engino Toy Systems has welcomed a new UK sales director in the form of Simon McCrickard.

The new appointment is Engino’s latest move as it continues its plans for UK and international expansion.

Having held a number of senior roles within the UK toy industry, most recently with Famosa, McCrickard brings with him a wealth of experience.

Founded in 2004 by Costas Sisamos, Engino has experienced what it labels as ‘exceptional growth worldwide’ both in the educational and creative toy market.

“Simon has joined Engino to further support the UK development,” said Sisamos.

“We are investing significantly in new product and Simon will assist in expanding our UK distribution. Support in the UK from existing partners has been encouraging and we have reciprocated by airing our first market TV commercial.

“Simon’s experience will ensure our continued momentum and support to the trade.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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