Engino Toy Systems has welcomed a new UK sales director in the form of Simon McCrickard.
The new appointment is Engino’s latest move as it continues its plans for UK and international expansion.
Having held a number of senior roles within the UK toy industry, most recently with Famosa, McCrickard brings with him a wealth of experience.
Founded in 2004 by Costas Sisamos, Engino has experienced what it labels as ‘exceptional growth worldwide’ both in the educational and creative toy market.
“Simon has joined Engino to further support the UK development,” said Sisamos.
“We are investing significantly in new product and Simon will assist in expanding our UK distribution. Support in the UK from existing partners has been encouraging and we have reciprocated by airing our first market TV commercial.
“Simon’s experience will ensure our continued momentum and support to the trade.”