“There is a new frontier to be explored in textiles - one that delights, engages, animates and connects."

Welspun debuts Spin Tales, an augmented reality-infused bed set for kids

Home textiles firm Welspun has detailed Spin Tales, an augmented reality-infused duvet cover and rug for kids.

The interactive bed set and rug allows kids to experience adventures in augmented reality and engage in interactive games.

“There is a new frontier to be explored in textiles – one that delights, engages, animates and connects – and as a company with global reach, it is important for us to protect the skills and knowledge needed to launch this new frontier of products,” said Dipali Goenka, CEO and Joint Managing Director, Welspun India.

“Welspun is excited to introduce products, that when enabled by technology, immerse the user to the point where imagination is intertwined with interactive learning experiences.”

Spin Tales is the first product to launch under Welspun’s TILT brand, a range that focuses on seamlessly integrating technology into textiles. Spin Tales will be introduced to the public at The Toy Insider’s Holiday of Play event on September 21st, 2016.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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