“This is just the start of the Sindy revival," said Tesco head toy buyer Dawn Lavalette.

Tesco debuts revamped Sindy doll

Tesco has lifted the lid on its revamped Sindy doll.

The new Sindy is seven inches taller than before, standing at 18 inches tall, and boasts a refreshed look, with a set of 11 outfits created by Tesco’s own fashion designers.

“Sindy stood out from other dolls and her captivating, angelic look made her popular all over the world," said Tesco head toy buyer Dawn Lavalette.

"Now we’ve restored her beautiful and unique look and worked with our own top fashion designers to come up with a dazzling new range of clothes. We also think that many mums out there who were fans of the original doll themselves will secretly want one too.

“This is just the start of the Sindy revival and next year we will have a whole range of exciting additions for customers to add to their collection including more playsets and stylish outfits.”

Tesco’s Sindu range will also include eight pairs of shoes plus accessories for her hair and jewellery, as well as three friends for her in Zoe, Kate and Laura.

The new 18-inch high, free standing Sindy doll is available at Tesco for £19.95.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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