Collectables brand Num Noms moves into publishing with Parragon

Parragon has been named the master publishing partner for the hit children’s collectables brand Num Noms.

Under a new multi-year partnership with MGA Entertainment, the publisher will launch core Num Noms titles in summer 2017.

The launch will be followed with a wider roll-out in autumn next year across the US, Canada, the UK, Australia, New Zealand and English-speaking military bases across the globe.

“Parragon demonstrated an exceptional understanding of both the Num Noms brand and its distinct appeal,” said Juli Boylan, head of global licensing at MGAE.

“They will be delivering a broad range of titles that are both tried and true formats, along with unique custom titles that incorporate Num Noms signature attributes and core values while augmenting the consumer’s experience in fun and imaginative ways.”

MGAE is currently gearing up the licensed programme for Num Noms with the initial range of products including apparel, sleepwear an accessories, lined up to hit retail in the US in Q4 2016.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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