ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Toys R Us has become the latest big name retailer to join the Christmas clamour with the release of its own top toy picks for this festive season.
Titled the Holiday Hot toy List, the rundown highlights some of the leading industry trends including coding toys, drones, collectables and movie tie-ins.
An initial list of 40 products has been whittled down to a breakdown of the top 15 toys the retail giants predicts to be this year’s hottest sellers, including six Toys R Us exclusives.
The list follows the recent unveiling of the major US wholesaler, Walmart’s own top picks for this festive period and arrives in the year that the US toy industry sees its strong sales, spurred on by the likes of Star Wars and Disney’s Frozen.
“We feel very positive about the content and the innovation this year,” Toys R Us global chief merchandising officer, Richard Barry told Fortune.
Toys R Us’ top 15 toys for this Christmas are:
DreamWorks Animation’s Trolls Hug Time Poppy Doll – Hasbro
Hatchimals – Spin Master
Light ‘n Go 3-in-1 Activity Walker – Little Tikes
Little Live Pets Snuggles My Dream Puppy – Moose Toys
Nerf N-Strike Elite Terrascout RC Drone Blaster – Hasbro
Num Noms Lipgloss Truck – MGA Entertainment
Paw Patrol Zoomer Marshall – Spin Master
PJ Masks Headquarter Playset – Just Play
Pokemon Z-Ring – TOMY
Power Wheels Wild Thing – Fisher-Price
SelfieMic – Moose Toys
Shopkins Tall Mall – Moose Toys
Sky Viper Streaming Drone – Skyrocket Toys
Star Wars InteraTech Stormtrooper Figure – Hasbro
Think & Learn Coda-a-pillar – Fisher Price
