US: Toys R Us reveals its Holiday Hot Toy List 2016

Toys R Us has become the latest big name retailer to join the Christmas clamour with the release of its own top toy picks for this festive season.

Titled the Holiday Hot toy List, the rundown highlights some of the leading industry trends including coding toys, drones, collectables and movie tie-ins.

An initial list of 40 products has been whittled down to a breakdown of the top 15 toys the retail giants predicts to be this year’s hottest sellers, including six Toys R Us exclusives.

The list follows the recent unveiling of the major US wholesaler, Walmart’s own top picks for this festive period and arrives in the year that the US toy industry sees its strong sales, spurred on by the likes of Star Wars and Disney’s Frozen.

“We feel very positive about the content and the innovation this year,” Toys R Us global chief merchandising officer, Richard Barry told Fortune.

Toys R Us’ top 15 toys for this Christmas are:

DreamWorks Animation’s Trolls Hug Time Poppy Doll – Hasbro

Hatchimals – Spin Master

Light ‘n Go 3-in-1 Activity Walker – Little Tikes

Little Live Pets Snuggles My Dream Puppy – Moose Toys

Nerf N-Strike Elite Terrascout RC Drone Blaster – Hasbro

Num Noms Lipgloss Truck – MGA Entertainment

Paw Patrol Zoomer Marshall – Spin Master

PJ Masks Headquarter Playset – Just Play

Pokemon Z-Ring – TOMY

Power Wheels Wild Thing – Fisher-Price

SelfieMic – Moose Toys

Shopkins Tall Mall – Moose Toys

Sky Viper Streaming Drone – Skyrocket Toys

Star Wars InteraTech Stormtrooper Figure – Hasbro

Think & Learn Coda-a-pillar – Fisher Price

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