Fundamentally Children grows with Associates Network and new PR and marketing exec

Fundamentally Children has bolstered its operation with the launch of its Associate Network offering new insight across kids’ entertainment.

Made up of a number of child experts, the Network will offer research and knowledge across parenting, education, media production, retail, sourcing, PR, design and licensing as well as law and safety.

The Associate Network will aim to bolster the core offering from the group’s founder, Dr Amanda Gummer and her team and the members will be available to work with Fundamentally Children on client projects.

Fundamentally Children will also be able to refer clients to the Network to ensure the best service possible.

Gummer said: “We are delighted to be able to provide a wider range of expertise to our clients to draw upon. The Associate Network includes a hugely talented group of individuals and we look forward to working with them all.”

Among those joining the Fundamentally Children initiative via the Associate Network is educational consultant and product designer, Rebecca Alfandary.

She said: “I am very pleased to be involved in the Associates Network. It’s a great concept and a mutually beneficial way to share skills and expertise across child centric industries.

“As an industry expert it gives me a unique opportunity to showcase my complimentary skills to a wide audience, alongside the highly regarded Fundamentally Children brand.”

Elsewhere, Fundamentally Children has welcomed a new marketing executive in the form of Katie Roberts-Mason who joins the team from KD UK where she held tenure as consumer marketing manager.

Roberts-Mason also served as deputy editor on ToyNews and and will now be working across all PR and marketing for Fundamentally Children.

“I am thrilled to be joining Amanda and her team at such an exciting period of growth for Fundamentally Children,” she said.

“There are a wide range of campaigns and events planned which I am really looking forward to being involved in.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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