"With Automoblox, we’ll continue building on their vision to innovate the vehicle category, and empower fans to mix-and-match their way to customisation,” said Bob Wann, chief playMonster of PlayMonster.

PlayMonster acquires Automoblox

Wisconsin-based toy firm PlayMonster has acquired Automoblox, an award-winning line of collectable toy vehicles.

Each Automoblox vehicle sports a body made of European beech wood, and includes multiple interchangeable components, including tires, rotors and calipers.

“With Automoblox, we’ll continue building on their vision to innovate the vehicle category, and empower fans to mix-and-match their way to customisation,” said Bob Wann, chief playMonster of PlayMonster.

“From cool sedans and rugged trucks, to sporty vans, sleek sports cars, and just about the coolest police car I’ve seen, we love their impressive designs, high-quality materials and creative building features.

"We’ve had our eye on Automoblox for some time, and are excited to add their range to PlayMonster’s growing multi-brand portfolio of innovative toys and games.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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