Amazon Dash buttons now available in the UK

Amazon has launched its Dash Buttons in the UK.

An Amazon Dash Button is a Wi-Fi connected device that allows consumers to reorder their favourite item with the press of a button. Once connected via an Amazon Prime account, a single press on a Dash Button automatically places an order.

By pressing the Amazon Dash Button for Play-Doh, customers can order a Mega Pack, a 24-Pack of Colors, or a Fun Tub while with the Amazon Dash Button for Nerf, customers can order dart refills for the Nerf N-Strike Elite, Nerf Rebelle and Nerf Rival blasters and bows.

Other brands available to purchase via Dash Buttons includes Kleenex, Whiskas, Durex and Gillette.

"Dash is an ultra-convenient device," said ParcelHero’s head of consumer research, David Jinks.

"It’s great news for busy people as it takes care of routine shopping chores automatically; but it’s very bad news for supermarkets as it ties consumers into Amazon for even more products."

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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