Home / Marketing / Amazon Dash buttons now available in the UK

Amazon Dash buttons now available in the UK

Amazon has launched its Dash Buttons in the UK.

An Amazon Dash Button is a Wi-Fi connected device that allows consumers to reorder their favourite item with the press of a button. Once connected via an Amazon Prime account, a single press on a Dash Button automatically places an order.

By pressing the Amazon Dash Button for Play-Doh, customers can order a Mega Pack, a 24-Pack of Colors, or a Fun Tub while with the Amazon Dash Button for Nerf, customers can order dart refills for the Nerf N-Strike Elite, Nerf Rebelle and Nerf Rival blasters and bows.

Other brands available to purchase via Dash Buttons includes Kleenex, Whiskas, Durex and Gillette.

"Dash is an ultra-convenient device," said ParcelHero’s head of consumer research, David Jinks.

"It’s great news for busy people as it takes care of routine shopping chores automatically; but it’s very bad news for supermarkets as it ties consumers into Amazon for even more products."

About Robert Hutchins

Check Also

Tech Deck carves out ‘exciting return’ with UK National Skateboard Championships sponsorship

Spin Master’s action sports brand Tech Deck has carved into sponsorship of the premiere of …