LEGO sales up 10% in first half of 2016

The LEGO Group has delivered a turnover of DKK 15,692 million in the first half of 2016, a sales increase of 10 per cent compared with the same period last year.

The firm attributes the global sales growth to innovation in lines like LEGO City, LEGO Star Wars and LEGO Ninjago, as well as the successful debut of its new brand, LEGO Nexo Knights.

Both Europe and Asia achieved high double-digit growth, while sales development in the Americas region was flat year over year.

“It is our ambition to reach many more children all over the world with fun and creative LEGO experiences and it is exciting for all of us to see that our products are loved and cherished by children globally," said LEGO Group president and CEO Jørgen Vig Knudstorp.

"Maintaining double-digit growth year on year through more than a decade is a testament to the never ending possibilities that children find in LEGO play, and the result of the hard work of more than 18,000 LEGO colleagues around the world."

Executive vice president and chief financial officer, John Goodwin, added: “It is particularly impressive that we continue our high growth in Europe where we have our most mature markets. At the same time, we are very satisfied to see high growth rates for Asia where we are making considerable investments in capacity and capabilities.

"In the US, we acknowledge that we have not provided the initiatives and support needed to keep the same high level of growth. As a result, we have worked closely with our customers and dialed up our initiatives in the American market, in order to regain momentum."

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

First ever Trading Card Games auction for Heritage brings in $3.4m as Pokemon tops the bill

A sealed Pokemon Booster Box stole the spotlight at Heritage Auctions’ first Trading Card Games …