SmartX has launched Galaxy ZEGA, a toys-to-life product blending mobile gameplay with physical toy tanks.
The game sees kids control small tanks with a Bluetooth-connected smart device app and fight each other on or off a Galaxy ZEGA battlefield to gain points, skills, longer ‘lives’ and other treasures.
“I wanted to find a way to play with my young son and not let him be isolated behind his smartphone and tablet,” said Tango Yang, CEO and founder, SmartX.
“I started my company SmartX to solve that problem, developing toys that combined the appeal of online mobile games with the interaction of a real-world toy. We think Galaxy ZEGA is a new form of recreation that appeals to young kids like my son, their parents, and even big kids who have always loved the strategy and competition of mobile games.
“We wanted to make Galaxy ZEGA a fully-developed game that is different every time you play it. We’ve built in more than two dozen special skills that make ZEGAs powerful and unique. We created as many different powers as we could think of to add more variety and bring the best of the mobile games to life."
The Galaxy ZEGA game comprises four ZEGA tanks, each with a name, personality, unique strengths, and weaknesses. A magnetically-connected, snapped-together battlefield is included with the Starter Kit, though ZEGAs can run on any surface.
The product has already enjoyed strong sales at Apple Stores across Asia and is now available to pre-order for international shipping.