Registration now open for Toy Fair 2017

Visitor and media registration is now open for the 64th annual Toy Fair.

Taking place at London’s Olympia from Tuesday 24 to Thursday 26 January 2017, 9am-6pm daily, with press day scheduled for Tuesday 24 January, visitors can attend the show free of charge by accessing the registration page through the Toy Fair website –

Returning to its Tuesday-Thursday format, Toy Fair 2017 is on the verge of selling out, with all space on the ground floor sold and less than 100 square metres available on the upper level.

Companies already confirmed include LEGO, Character Options, Playmobil, Vtech, Spin Master, Re:Creation, Schleich, Wicked Vision, John Crane, Flair, Tomy, Bandai, Marvin’s Magic, K’Nex and Revell to name a few.

Brands returning to Toy Fair after time away include Plum Products, Kids@Play, Bachmann and K-Play, while Tasma, Skip Hop, Great Pretenders, Elf on the Shelf, Brixies and Brian Clegg will all be first time exhibitors at Toy Fair.

Other returning features include a sold out Greenhouse area and the ever popular Toy Fair TV, hosted by Anna Williamson and Gavin Inskip.

“We’re set for another busy three days at Toy Fair 2017,” commented Majen Immink, Toy Fair Head of Sales & Operations.

“It gives me great pleasure to welcome a significant number of first time exhibitors to the show as well as a high rate of returnees and several companies who will return after a period of absence. I’d like to thank the industry for the support they have already demonstrated and we look forward to welcoming everyone in January.”

All attendees (including media) from any of the past three Toy Fairs will receive a Smart Link containing previous details so need only check, update and submit to receive a bar code email which will be required to gain access to the 2017 show.

Visitors who choose not to pre-register or confirm their Smart Link will be required to pay a £15 entry fee on the door.

Register for free at from 1September. For operations and sponsorship enquiries please contact

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