C. Banner details plans to open first flagship Hamleys store in Nanjing, China

C. Banner International has detailed its plans to open its first Hamleys flagship store in Nanjing, China this October.

The announcement follows the retail group’s latest 2016 interim results in which it saw revenue and gross profit increase 6.1 per cent and 2.2 per cent respectively.

C. Banner acquired the iconic toy brand Hamleys last year in a bid to maintain its lead of competitors to become the leading international integrated retailer and the second largest retailer in the world.

The firm believes that the expansion plans for Hamleys will help the retailer enhance its overall brand value, image and exposure.

Chen Yixi, chairman of C. Banner, said: “Although the global economy and retail industry remained weak in the first half of 2016, china still recorded a GDP growth of 6.7 per cent.

“To gain a head start over competitors, we had acquired the Hamleys brand last year, which is one of the most famous toy brands in the world.

“We are planning to open its first Hamleys flagship store in Nanjing this October and expect the addition of Hamleys brand will provide a great boost to enhance the company’s overall brand value, image and exposure.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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