Nickelodeon opens second flagship store in Dubai

Nickelodeon and Viacom Consumer Products has partnered with Entertainment Retail Enterprises to launch its new Nickelodeon Store in Dubai.

Residents and tourists visiting the Dubai Mall will now have access to a wealth of interactive experiences and exclusive Nickelodeon products including SpongeBob SquarePants, Paw Patrol, TMNT and Dora the Explorer.

The 3,800 square foot store will boast a selection of toys, apparel, homewares and more as well as a PineApple Bar, Colouring Table, SpongeBob Photo Sculpt and Play Table.

The store will also host a number of surprise elements for kids to dicsover.

“Dubai is the ideal location to open our second Nickelodeon Flagship store,” said Ron Johnson, executive vice president of consumer products for Viacom International Media Networks.

“Viacom’s commitment to this market includes our content partnerships with OSN and Etisalat, the recent launch of NickPlay, the localization of our Nickelodeon and Nick Jr channels in Arabic and now this new Nickelodeon Flagship store.

“We could not be more delighted to bring kids and families in Dubai another opportunity to interact with their favourite Nickelodeon characters.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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