K’NEX celebrates successful Thorpe Park pop-up event

K’NEX is celebrating the success of a recent one day event held at Thorpe Park designed to bring consumers closer to the construction brand.

The pop-up event was held in order to showcase an array of new additions to the K’NEX line-up including the theme-park inspired range Thrill Rides as well as K-Force blasters.

Guests were given the chance to build, blast and win prizes in The Dome before enjoying a day of thrill seeking among the park’s many rides.

Family bloggers were on hand to document the experience as well as review the key new additions to the K’NEX range. Visitors were treated to the Son of Serpent Giant Coaster, a free play building area filled with construction kits and a K-Force blasting gallery.

Paul Fogarty, K’NEX UK managing director, said: “We were thrilled to hold this pop-up event at Thorpe Park resort, giving families the chance to try our latest, greatest toys.

“We have loved working with the theme park this year on K’NEX Science Workshops in the Thorpe Park resort Education Centre, so it felt a natural progression for all involved to offer something special to their huge footfall of family guests too.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Schleich sets new vision: ‘Shaping Storytellers for Life’

Leading toy character manufacturer Schleich GmbH is redefining its purpose and brand story with the …