Golden Bear boosts Oddbods campaign

As part of its campaign strategy to promote its children’s collectables brand Oddbods, Golden Bear is strengthening its marketing campaign with new strategies.

Introducing new characters, including Fuse, Zee, Jeff, Slick, Pogo, Newt and Bubbles, the Blind Bag collectables will be featured as covermounts on the August issues of both Kraze and Toxic magazine, respectively.

The activity will also be supported by additional DPS coverage within Toxic to drive collectability and showcase each character’s personalities to fans.

“The collectables market is a popular one, so it’s key that all of our marketing activity gives Oddbods significant stand out,” said Katherine Pierce, senior licensing and marketing manager at Golden Bear.

“The activity we’ve secured in both Toxic and Kraze magazine has given us this opportunity to further get product directly into the hands of our target audience, which is great for brand awareness.”

PR, marketing, digital and a TV advertising programme will also support the line.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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