Cartoonito teams with Toys R Us for Masha and the Bear campaign

Cartoonito and Simba Smoby have teamed up with children’s retailer Toys R Us to promote the channel’s hit preschool series, Masha and the Bear.

The deal will see the toy giant sponsor Masha and the Bear everyday on Cartoonito until September 16th this year.

To coincide with Cartoonito’s special weekend marathon of Masha and the Bear – which kicked off this past weekend – a series of ten second on-air Toys R Us sponsored idents aired across Cartoonito.

The channel will also be running an online competition with Toys R Us to give away Masha and the Bear themed prizes. Kids can enter via the Cartoonito website for a chance to win toys and take home the big prize giveaway which includes Masha and the Bear playsets and cuddly toys.

Andrew Mallandaine, UK sales director, Turner Broadcasting, said: “We’re excited to be working with Britain’s toy retailer, Toys R us to promote Cartoonito’s popular preschool series, Masha and the Bear.

“Cartoonito will feature sponsored Toys R Us content across our on air and digital platforms to help further raise awareness for the series and encourage kids to enter our Masha and the Bear competition for a chance to win some brilliant prizes.”

Jim Proctor-Blaine, head of marketing and licensing for Simba Smoby, added: “I am very happy to have worked with Turner and Toys R Us on this campaign – Masha and the Bear is a fantastic show, and hopefully more children will see it and enjoy it as a result of this activity.

“It’s also great to have the support of a leading retailer like Toys R Us on stocking our range of Masha and the Bear toys.”

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