LEGO opens first Hong Kong store

LEGO has opened the doors to its first store in Hong Kong to fans, with plans to open three more outlets in the next three years.

Based in Langham Place, the new flagship store will target adult fans as well as children.

Kidsland Holdings, which runs the new LEGO store, is also hopeful that the new shop will help to increase footfall despite the country’s economic downturn.

Dr William Lo Wing-yan, from Kidsland Holdings, said: “Toys are a resilient market during a downturn, more so than say fashion, jewellery or cosmetics, because adults can show more restraint when spending on themselves rather than when they spend on their children,” reports South China Morning Post.

“Lego appeals to a wide demographic, from young kids to kid-adults. It’s a jolly and exciting store.”

Image source: South China Morning Post

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Moose Toys named Walmart’s Toy Supplier of the Year as it cites ‘strongest product line up to date’

Moose Toys has been named the Walmart Toy Supplier of the Year during the US …